The Italian mountain bike stage race signed a partnership with the outdoors planning and navigation platform to make the best MTB routes in the Apennines open and accessible, starting with those included in the 2021 edition.
The Outdoor Lab
One of the Appenninica MTB Stage Race key missions is to inspire bikers worldwide to immerse themselves in the Emilia-Romagna Apennines’ incredible routes, promoting the area’s trails network. This objective is now enhanced thanks to the partnership with Komoot, the popular outdoor route planning and navigation platform.
Thanks to a community of 17 million users worldwide, Komoot is one of the leading outdoor platforms and apps globally. Rather than performance, Komoot focuses on the experience’s value, allowing the users to find inspiration and share their adventures.
From this edition, the Appenninica MTB Stage Race challenges will be available among the Komoot adventures: a key support in strengthening the event’s role in promoting active tourism in the Emilia-Romagna Apennines. After signing the partnership with the Emilia-Romagna Region, Appenninica will find a perfect target audience within Komoot.
On the Appenninica official profile inside the Komoot app (https://www.komoot.it/user/appenninicamtb) it’s possible to browse and download the courses of the last two edition, and follow the tracks of the route’s recon for the 2021 edition, that will take place from September 12th to 18th. The past editions are gathered in collections with a complete description of the stages, a brief presentation and the downloadable route maps. On top of that, users will be able to look for points of interest, marked as highlights, enriched by videos and photos. Thanks to Komoot, everybody now has the opportunity to test themselves on the MTB Appenninica Stage Race routes, on a solo or shared adventure, with a simple and intuitive tool.
The Appenninica 2021 riders will receive a special link to register to the platform and unlock the maps’ area involved by the event for free. Komoot tracks can be synchronized via Bluetooth with Garmin devices, as well as exported from the platform to be used on every device offline.
“The partnership with Komoot holds a strong territorial value as it allows us to expose and enhance Emilia-Romagna Apennines’ trail network. Through our international partner, we want to make Appenninica experience more enjoyable for users, inspiring the bikers with our routes,” explained Beppe Salerno and Milena Bettocchi, organizers of Appenninica MTB Stage Race.
“We are glad to support the Appenninica MTB Stage Race, and to have been chosen as the ideal platform for the regional development. We want to foster the growth of this event, and thanks to Komoot and the territorial knowledge of the organizers, riders from all over the world will be able to ride safely, enjoying a fun and accessible experience at all levels” said the Komoot Italian Community Manager, Andrea Girlanda.
