When Appenninica MTB Stage Race talks about family, they mean it. The atmosphere of the small Emilia-Romagna Apennine villages, the genuine friendships that form and endure year after year, the loyalty of supporters who simply can’t—and won’t—say no to being part of Appenninica.
This Family philosophy guides the Happy Trail MTB organizers in building relationships with their extensive network of partners, both technical and commercial, who continue to support Italy’s premier MTB stage race, running June 23-27.
At the heart of this support is the Emilia-Romagna Region, which has recognized the mountain bike stage race as a powerful tool for promoting the Apennines as a top international summer cycling destination. Furthermore, this is part of a broader strategy to revitalize mountain communities and combat rural depopulation.
Lavor, a leading Italian manufacturer of pressure washers, has been part of the Appenninica story for several years. What started as a partnership providing bike wash services has grown into one of the event’s major sponsorships, reflecting the deepening relationship between the brand and the race.
Many cycling-related brands are also well-represented among event supporters, starting from Enervit. Italy’s leading sports nutrition and functional food company has served as Appenninica’s Sports Nutrition Partner for several years. Barbieri PNK, Bologna-based bike accessories and parts brand, manufacturer of innovative TPU inner tubes, continues its long-standing partnership.
Natali Sports Wear crafts the leader jerseys, while French brand Look provides the official pedals. New to the family in 2025 is Northwave, a leading manufacturer of technical cycling shoes, while Squirt Cycling returns as a key supplier of chain lubricants.
Local Emilia-Romagna businesses are also part of the Family. The Meliconi group leverages its technology expertise to produce bike accessories and supports through its My Bike brand. Hibros, a Parma-based chemical laboratory, continues its partnership by supplying recovery creams for athletes’ care.
Throughout race week, June 23-27, athletes will seize the quality from an impressive lineup of official suppliers and premium brands supporting the event. Gruppo Sem, one of Italy’s major bottling companies, provides Acqua del Cimone as the official water. At the grand finale in Castelnovo ne’ Monti, riders can also refill their bottles at a special Iren water fountain.
Given the region’s renowned culinary heritage, food partners play a key role. Delverde supplies pasta, while Rodolfi Mansueto provides tomato sauces products. Local favourite Cabrioni Biscotti will fuel athletes’ breakfast needs with traditional baked goods.
Key support services include mechanical assistance from Sport Bike Alicante and logistical support from Decathlon, which supplies tents, sleeping mats, and equipment for the Appenninica Teen Camp—a program that engages teenagers as part of the race staff.
Radio Bruno returns as the official radio partner, providing live commentary and summer hits throughout race week. SeTeTrack handles Official Live Tracking, essential for real-time stage coverage and athlete safety, while Evodata secures timing and results services.
