In a race as long, demanding, and stressful as the Appenninica MTB Stage Race, the details make the difference. From the choice of tires to nutrition, and through the ability to manage energy, bike maintenance has no secondary value. Therefore, cleaning the bike is paramount at the end of each stage.
In the 2023 edition of the Appenninica MTB Stage Race, Lavor, an Italian company based in Pegognaga, will offer the Bike Wash service as one of the leading manufacturers of high-pressure cleaning machines. As a valuable Supplier Sponsor of the event scheduled from September 4 to 9, Lavor will ensure perfect bike cleaning and maintenance day by day.
Founded in 1975, Lavor is among the leading players in the worldwide cleaning industry, specializing in producing hot and cold-water pressure washers, vacuum cleaners, steam generators, and Floor Care products. The company is part of the Comet Group, based in Emilia-Romagna, and operates in more than 130 Countries worldwide with a team of 750 people.
The partnership with Appenninica MTB Stage Race marks Lavor’s first time in mountain biking, but not in sports. The Italian company is also a premium partner of the LCR Honda MotoGP team and a sponsor of the Desert Endurance Motorsport team, which took part in the Dakar Classic in 2023.
“We are very excited to welcome Lavor to the Appenninica MTB Stage Race family. Thanks to them, we cover an important aspect of a stage race like ours: bike cleaning. We are happy to bring them closer to the world of mountain biking and to provide our athletes with state-of-the-art, modern machinery for cleaning mud and dirt,” say Milena Bettocchi and Beppe Salerno, co-organizers of Appenninica MTB Stage Race.
“The Lavor brand has always been linked to the world of sports because there are many similarities between the values of sports and Lavor’s world: dynamism, the strive for constant improvement, teamwork to achieve goals, to name a few. In addition, our products are a perfect for cleaning sports tools as well as venues. Therefore, athletes are a key target audience for us: these are some of the reasons that led us to approach the world of MTB, an adrenaline sport for true sports lovers, in which our products can be of great help in always keeping the bike clean and ready for use,” says Dante Rossetti, Lavor’s marketing manager.